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Miami Lakes groups agree to pool marketing for Main Street Live; EDC already committed $500 per event
Summary
Local committees in Miami Lakes met to coordinate promotion of Main Street Live, identify funding gaps and assign organizations to own specific event dates; the Economic Development Committee has already committed $500 per event and partners volunteered to pursue the remaining $500 per date for paid marketing.
Representatives from Miami Lakes’ Economic Development Committee and partner groups met to coordinate promotion of Main Street Live and to pursue pooled marketing funds for four upcoming events. Participants said the EDC has already committed $500 per event for the remaining four events and proposed increasing paid promotion to $1,000 per event to reach audiences beyond town.
The meeting opened with Speaker 3 (meeting organizer) describing the objective: “we wanted to help market and push the Main Street Live,” and recapping the prior EDC vote to provide $500 per event. The EDC’s $500-per-event commitment equals $2,000 toward a $4,000 target if partner organizations supply the remaining funds, Speaker 3 said. The group discussed that current organic promotion has not consistently driven outside attendance and that paid social advertising could change that dynamic.
Felicia (identified at…
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