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Billboard operators press council over sign language; staff promises clarification in Phase 2

Missoula City Council · February 3, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Billboard operators from Lamar, YESCO and local firms warned that Article 4.14 in the proposed UDC could be read to force removal of existing billboards when properties are annexed or rezoned. City staff said existing uses would remain allowed after city‑initiated rezones and committed to amend the text in Phase 2.

Several outdoor advertising companies spoke at the Feb. 2 Missoula City Council hearing to urge changes to Article 4.14 of the proposed Unified Development Code. Representatives argued that the posted language could be interpreted to require removal of existing nonconforming billboards following annexation or rezones — an interpretation they said would amount to a regulatory taking of private property.

Ally Carly of Lamar Advertising thanked…

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