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Wheat Ridge council says yes to limited digital billboards, sets spacing, rotation and light rules
Summary
After a staff presentation and industry comments, Wheat Ridge City Council reached consensus to permit up to four single-sided conversions to digital billboards subject to spacing, lighting, rotation, lottery and public-benefit conditions; staff will draft code language for formal hearings.
The Wheat Ridge City Council signaled broad support on Feb. 2 to allow limited conversions of existing static billboards to digital displays, with strict conditions on location, lighting and message rotation.
Jana Easley, the city’s planning manager, told the council that modern display technology and light-mitigation options have evolved, and that staff recommends a cautious pilot-style approach: up to four single-sided conversions, no change in size or height, and use…
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