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Escambia commissioners approve half of $500,000 marketing request to leverage Condé Nast honor
Summary
The Escambia County Commission approved releasing $250,000 now from its marketing reserve to help Visit Pensacola promote Pensacola Beach’s Condé Nast Traveler recognition, with the remaining $250,000 contingent on a performance report due in May. The vote passed 5–1.
The Escambia County Commission voted 5–1 to release half of a $500,000 marketing request from Visit Pensacola to promote Pensacola Beach after its selection by Condé Nast Traveler as the nation’s top beach.
Sterling Gillum, chairman of VISIT Pensacola Incorporated, told the commission the marketing push is a “huge win” and that Visit Pensacola’s board unanimously approved asking the county for an additional $500,000 to amplify the award and attract higher-income travelers. “Pensacola is so much more than its beach,” Gillum said as he read excerpts of the Condé Nast citation and described the potential economic lift.
Nicole Stacy, Visit Pensacola’s vice president for destination development, described a one-year licensing arrangement purchased from Condé Nast…
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