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City picks VIA-style microtransit model for paratransit and on-demand trips to lower costs

City of Tyler City Council · November 12, 2025

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Summary

Council authorized a three-year agreement with a VIA-style provider using driver-owned vehicles (non-dedicated fleet) at $49.80/hour to provide passenger trips; staff said the model reduces costs and average wait time is ~20 minutes, with 60% of riders still calling rather than using the app.

Staff presented a recommendation to award passenger-trip services to River North LLC using a non-dedicated, ride-share-style model similar to VIA. The previous vendor (NDMJ) provided about 25,000 trips annually at roughly $33 per trip and cost about $800,000 a year; staff described bidding…

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