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Northlake staff reports gift-card program reached 6,394 addresses; businesses reported increased foot traffic
Summary
Staff reported the town’s gift-card distribution reached 6,394 addresses with 876 cards collected and a card cost total of $21,900; staff recommended improved promotion and follow-up surveys for future iterations.
Lauren (Speaker 4) presented a wrap-up of the town’s Jan. 14 gift-card program, which the town ended in November. Lauren said the program mailed to 6,394 addresses and that the total number of cards collected was 876, representing a card cost of $21,900. She said the town budgeted $150,000 for the broader program and reported a remaining balance of $120,100.
Lauren relayed…
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