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Northlake approves $150,000 pilot gift‑card program to help businesses on State Highway 114
Summary
The NorthlakeTown Council ratified an EDC/CDC‑backed pilot to mail $25 vouchers to town households for use at selected businesses on State Highway 114, approving two readings and a $150,000 budget amendment; the program bars gasoline, tobacco/vapes and alcohol purchases and will be evaluated using visit and sales‑tax data.
The NorthlakeTown Council on an evening vote approved a pilot gift‑card program aimed at businesses affected by construction on State Highway 114, ratifying EDC and CDC recommendations and adopting a $150,000 budget amendment to fund the effort.
Staff described how the program will work: $25 vouchers or mailed postcards would go to every Northlake household and would be redeemable only at participating SH‑114 businesses that generate sales tax and have primary frontage on that corridor. Participating businesses would collect the vouchers and be reimbursed $25 each; staff estimated $7,000 for printing and postage and said the $150,000 allocation — split $75,000 to each development corporation — was intended to cover a broad usage scenario. "So this would be $25 value gift cards just…
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