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Northlake Police Association to send fundraising mailer, partners with California firm
Summary
The Northlake Police Association announced a partnership with fundraising firm NEP to build a website and send a donation mailer; the association said donations will support officers and partner charities, and warned the mailer will include the words 'Northlake' and 'police.'
Daniel Martinez, a Northlake detective and president of the Northlake Police Association, told the council the group recently added three members (bringing membership to 23) and contracted with NEP, a California fundraising company, to build a website and send a donation mailer to targeted households.
"They are gonna do a couple of different things for us," Martinez said, adding the mailer will identify the sender with the words "Northlake" and "police." He said the association will use donations to provide emergency assistance to members and to support three charities named on the association’s site: the Children's Advocacy Center of North Texas, Friends of the Family and the Special Olympics.
Martinez said the association is not requesting town funds and that the council would receive a copy of the mailer text by the end of the next business day. Council members thanked the association for transparency and for explaining the mailer so they would not be "blindsided" by constituent questions.
Council discussion clarified the association will not use town logos or imagery on the mailer and that the association will distribute the mailer according to NEP's proprietary targeting method. The council had no objection to the association's planned outreach.
No council action was required or taken; Martinez said the association would email the council the letter going out to residents.
