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Princeton council selects frog mascot and 'Princeton Loop' branding for new town buses
Summary
At its Jan. 12 meeting the Princeton Mayor and Council approved the 'Princeton Loop' name and voted informally to adopt a frog-themed bus wrap and 'Hop on. It's free.' style marketing to promote two Loop routes; staff were directed to finalize graphics and coordinate a February launch if vendor schedules permit.
Princeton’s Mayor and Council approved the new 'Princeton Loop' brand and signaled clear direction to use a frog mascot for the town’s two new bus routes, council members said at the Jan. 12 meeting.
The council heard a presentation from Smith Manning designer Sarah, who described two primary design directions and suggested short taglines meant to encourage ridership. Sarah said the team tested multiple options, then "boiled it back down to keeping it as simple as possible," including wordmark and circular logo treatments and the tagline options such…
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