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Irving’s Convention & Visitors Bureau outlines FIFA, America250 and hotel-market challenges
Summary
The city's Convention & Visitors Bureau reported soft business travel demand and outlined preparations for FIFA 2026 and America250 events, including hotel block strategies and marketing to attract visitors to Irving during peak event dates.
Maura, executive director of the Irving Convention & Visitors Bureau, briefed the council on the visitor-economy outlook and the bureau’s work to capture visitor spending around FIFA 2026 and next summer’s America250 events.
She told council that business and group demand—Irving’s base market—has softened, with Mondays and Thursdays increasingly slow and weekday corporate bookings softening. International visitation has not returned to 2019 levels in…
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