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Industry-backed bill would create statewide tourism assessment with ratepayer oversight

Washington State House Finance Committee · February 5, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Substitute House Bill 23-25 would create a Tourism Assessment Program administered by the Washington Tourism Marketing Authority, levy an annual assessment on several tourism business categories, and establish a 10-member ratepayer oversight board. Supporters said it’s a voluntary, industry-led funding model to generate a sustainable statewide marketing fund.

The House Finance Committee heard substitute House Bill 23-25, a proposal to create a statewide Tourism Assessment Program (TAP) administered by the Washington Tourism Marketing Authority (WTMA). The measure would levy an industry assessment on specified tourism businesses and require approval through a weighted industry referendum before any collections begin.

Martha Whaling (staff) outlined the bill’s structure: a 10-member ratepayer oversight board made up of employees or officers of assessed businesses would design the…

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