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Business district launches ‘Explore Webster’ content framework and marketing subcommittee
Summary
The Webster Groves Business District Commission approved a marketing subcommittee process to vet business-submitted content for the city’s Explore Webster platforms, aiming to centralize social posts and refresh the city website; staff reported roughly 11,000 Facebook and 4,000 Instagram followers and a website refresh planned for May.
The Webster Groves Business District Commission on an unspecified date agreed to a formal content-review process for Explore Webster, the business-led initiative to amplify local merchants through social media and the city website.
A presenter (Speaker 10) described the proposed framework: businesses would submit content to a marketing subcommittee for review and the subcommittee would send approved packages to the city for posting. "We presently have about 11,000 followers on the Facebook page or around 4,000 on Instagram," the presenter said when…
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