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Coca‑Cola proposes three‑year vending deal, offers machine upgrades and commission schedule

EDCOUCH-ELSA ISD Board of Trustees · January 27, 2026

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Summary

Coca‑Cola representatives proposed a three‑year exclusive beverage vending contract beginning with 10 units, presented a 15% commission schedule on selected items and listed a year‑one machine investment of $34,459; trustees asked for current baseline revenue and further financial detail.

Representatives from Coca‑Cola presented a proposed three‑year exclusive beverage vending contract for EDCOUCH‑ELSA ISD at the Jan. 26 board meeting.

Keaton Carson (Coca‑Cola) said the proposal would start with 10 units and outlined a commission structure that began at about 15% for certain models. Carson described a projected year‑one investment of $34,459 in new vending machines and said the company had modeled commission assumptions from a comparable district the company currently services.

Carson also noted a conservative planning assumption of a 10% drop in sales tied to pricing changes and described a target throughput of about 65 cases per unit per year to maintain the projected commission levels. Trustees asked what revenue the district currently receives and whether the new contract would replace an existing vendor; staff said many campuses already have machines (12–15 units districtwide) and that new revenues would be pooled into the general fund for campus and department use.

Trustees requested additional details on current revenue, the footprint of existing machines, and confirmation of which campuses would host the 10 initial units before any contract action is taken. No contract vote occurred at the meeting.