IDA outlines marketing push and Brownfields Developer Summit; commercial real-estate info session set for Friday
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Summary
Staff reported social analytics (Facebook ~4,000 views, LinkedIn 2,416 views), previewed a commercial real-estate info session Friday 10–11 a.m., and said the Brownfields Developer Summit has ~100 registrations, expanded county participation and growing sponsorships.
Herkimer County IDA staff presented a marketing update and plans for the upcoming Brownfields Developer Summit and an in-house commercial real-estate information session.
The marketing presenter walked through social metrics and outreach tactics, saying the agency’s Facebook posts had about 4,000 views and the LinkedIn page had 2,416 views with several interactions across both platforms. The presenter also demonstrated a mock property-listing page intended for real-estate agents to post commercial properties and previewed a QR code and fillable sponsor/registration PDFs to streamline sign-ups.
The agency reported about 100 registrations for the Brownfields Developer Summit and said it had added two counties to the event roster. The summit will include a bus tour in Utica, a speaker and participation from state and utility partners; staff described sponsorships as “way up” compared with prior years. A commercial real-estate information session for local realtors and property owners is scheduled for Friday from 10 to 11 a.m. in the agency conference room.
Staff also described a poster contest sponsored by La Bella, with fillable contest guidelines and prizes to highlight local projects. Board members encouraged broad representation from other counties, developers and state agencies and stressed the value of a post-event survey to gather feedback.
Board members asked staff to continue outreach to regional realtor networks and to provide registration and sponsorship updates to the board as numbers evolve.