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Clayton board hears communications plan for April 7 'Prop O' bond measure
Summary
District officials and consultants outlined a neutral, information-focused communications plan for Prop O, including focus-group-tested messaging, a 4-panel mailer, FAQs and community tours; consultants said board members and students emerged as trusted messengers.
Superintendent Dr. Patel and outside consultants told the Clayton School Board that the district’s Prop O bond campaign will emphasize transparency and neutral public information ahead of the April 7 vote.
The Donovan Group’s Lori Miller, joined by communications director Gina Tartt and consultant Susan Downing, said the campaign is in a “solution phase” focused on explaining what the bond would pay for, why those projects were prioritized, and how voters can learn more. Miller said the district has run roughly 12 focus groups with parents, community members, students, city leaders and business partners to test…
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