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Willows City weighs hiring an economic‑development liaison while favoring website-first steps
Summary
City Manager Marty Brown outlined options to attract and retain businesses, including a new economic‑development hire, a business resource center and predevelopment conferences. Councilors split between deferring a hire for fiscal reasons and improving the city website and online tools as a first step.
City Manager Marty Brown told the Willows City Council on Jan. 27 that the council’s 2025 priorities called for “establish[ing] a clear strategy for attracting support and retaining businesses in Willows.” Brown presented a range of initiatives: designating a staff economic‑development/business liaison, launching a physical or online business resource center, offering predevelopment meetings, and running property improvement incentives and façade grants using potential CDBG or other funds.
The proposal emphasized that the city currently has no single staffer with capacity to absorb the work. “So this would…
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