Lifetime Citizen Portal Access — AI Briefings, Alerts & Unlimited Follows
OCII approves expanded Chase Center/Thrive City signage to improve wayfinding and boost retail visibility
Loading...
Summary
Commission approved amendments to the Mission Bay South signage master plan to add district signs, retail directories, a video board sign, parking LED and other signs at Chase Center/Thrive City; the CAC recommended approval and staff found the amendments exempt from environmental review.
The Commission on Community Investment and Infrastructure on Feb. 3 approved amendments to the Mission Bay South signage master plan to improve wayfinding and increase visibility for retail and restaurants at Chase Center and Thrive City.
Deputy Director Mark Slutskin summarized the proposal: four additional district signs, 10 retail directory signs, two parking garage signs, one parking garage LED sign and a sign at the bottom of the video board, along with other business‑sign increases and editorial cleanups to the plan. Staff said the Citizens Advisory Committee unanimously recommended approval on Jan. 8 and that the amendments are categorically exempt from environmental review.
Representatives of the Golden State Warriors (which operate Chase Center and Thrive City) described the changes as targeted to help guests arriving by foot, bike, car or transit better locate retail, restaurants and parking across the 11‑acre campus. "These signs are designed to improve wayfinding, increase visibility for our retail partners and create a unified visual language across the campus," Yoyo Murphy, senior vice president of government and community relations for Golden State, told the commission.
Small businesses that operate in Thrive City supported the change. "We hear from our community and our customers often that they can't find us," said Eddie Gobo, owner of Brewmaster of Harmonic Brewing, which operates a taproom in Thrive City's northeast corner. Matt Brewer, co‑owner of Back Home Hospitality, testified that the retail directory and wayfinding signs would help customers locate businesses on the East side of the complex.
Commissioners praised the proposal’s design and potential to reduce confusion for visitors, with Vice Chair Miller calling the signage "appropriately sized" and supportive of neighborhood retail. The commission voted 3–0 with two absences to approve the amendments. If the commission’s action stands, the Warriors and retail partners will proceed with design and permit work.
Next steps: Warriors and retailers will work with designers to prepare permit applications for the approved signs.
