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Economic development director previews plan to close structural gap, urges targeted objectives
Summary
The city's economic development director outlined revenue-generation strategies and measurable objectives—ranging from fee updates and asset monetization to public'private partnerships—and told the fiscal commission the city faces about a $3 million structural deficit that the plan aims to address with modest long-term growth targets.
Katie, the city's economic development director, previewed a strategic plan before the fiscal commission and urged the commission to focus on measurable objectives that can help close what she described as "a $3,000,000 structural deficit." She said the plan will go to the City Council on March 3 and asked the commission for feedback on priorities and performance metrics.
Katie framed economic development as a policy ladder from vision to objectives: "vision turns into goals, goals turns into policies, policies into objectives and activities," she told the commission. She said a good objective is measurable, timebound (one to five years), tied to an implementing agent and responsive to market forces.
To raise revenue and bolster fiscal resiliency, Katie outlined three intervention areas: revenue-capture measures (for example, adjusting fees or enforcing parking citations), fiscal-stabilization actions…
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