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Franklin County magistrates press for details on $30,000 public-relations proposal
Summary
Magistrates discussed a proposed paid public-relations and marketing package — including podcasts, radio spots and social-media management — that presenters called a short-term 'bridge' to an eventual in-house communications director; several magistrates requested more data on reach, RFP process, liability and timing before advancing the proposal.
Frankfort — Franklin County Fiscal Court members heard a presentation on Nov. 19 for a paid public-relations and marketing proposal that would produce podcasts, social-media content and 60-second radio spots and cost up to $30,000 over the coming period.
The presenters — identified in the record as Kristen Cantrell and the proposal team — said the program would act as a temporary "bridge" to create a blueprint for an eventual in-house public-information director and that the county would own produced materials. "This is just meant to tell your story and tell it proactively in a strategic manner," Cantrell said, describing the work as a year-or-two engagement to build processes…
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