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Cocoa Beach commissioners move to keep ‘Jewel of the Space Coast’ after branding debate
Summary
Commissioners debated replacing the city seal’s “Jewel of the Space Coast” tagline with a surfing-focused brand. After public comment highlighting space‑program history and tourism, the commission moved to deny the proposed tagline change and took no further action on a rewrite.
The Cocoa Beach City Commission debated whether to alter the city seal’s longstanding tagline, with some members and residents urging a brand centered on surfing while others stressed the area’s space and technology history.
The discussion began when staff introduced a proposal to remove the city’s “Jewel of the Space Coast” language and replace it with an East…
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