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Greater Williamson Road business group outlines façade grants, events and digital outreach to boost corridor
Summary
The Greater Williamson Road Area Business Association presented a strategic plan to Roanoke County supervisors emphasizing public safety, façade grants in coordination with the Department of Housing and Community Development, events (a November scavenger hunt and May golf tournament) and digital initiatives to attract shoppers and investment.
Valerie Brown, executive director of the Greater Williamson Road Area Business Association, told the Roanoke County Board of Supervisors on Feb. 27 that Williamson Road — nearly 10 miles long and linking the county and the city — is a vital commercial corridor and a priority for economic and community investment.
Brown outlined the association’s near-term steps: updating a business and resident survey, pursuing facade-grant funding in collaboration with the county’s economic…
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