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Heath board approves donations policy and donor-pricing menu to support Town Center Park fundraising
Summary
The park board approved a donations policy that standardizes review criteria, naming-rights terms and financial protections, and adopted a donor-pricing menu focused on Town Center Park — steps staff said will help PATH and the city solicit and manage sponsorships.
The Heath Park Board on Feb. 2 adopted a formal Parks & Trails and City of Heath donation policy designed to standardize how the city accepts and manages gifts, sponsorships and naming rights, and approved a donor-pricing menu aimed at Town Center Park fundraising.
Chelsea, who presented the draft policy, said it outlines due diligence, acceptable gift types, review criteria and financial terms including payout schedules and protections if donors do not complete pledged payments. "This policy is really going to protect the city and our assets," she said, noting the city would own donated assets and that naming-rights durations and terms would be handled case by case with city council as final approver.
Suzanne walked the board through a donor-pricing booklet that lists suggested prices and payout schedules for park assets — for example a bench priced at $10,000 with a 10-year naming term — and larger items such as pavilions and play structures priced higher with tailored terms. Board members discussed term length, reputational ('morals clause') concerns and payment schedules (half upfront and balance over several years was suggested as a common approach).
The menu and policy were approved unanimously and will be forwarded to city council in support of PATH's fundraising and marketing work. Staff said each specific donation or naming-rights agreement will return to the board and council with the final agreement for approval.
What’s next: staff to prepare sponsor agreements, marketing materials and item-level agreements for council review and to support PATH outreach.
