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Wilson County tourism director cites $370.8 million in visitor spending, points to hotel pipeline and major events
Summary
Director Johnson told the Wilson County Tourism Board that an economic-impact report shows $370.8 million in visitor spending and $92.4 million in lodging spend, and highlighted 10–12 incoming hotels and major events such as races at Nashville Superspeedway and the Music City Grand Prix.
Director Johnson, the county tourism director, told the Wilson County Tourism Board that an economic-impact report shows Wilson County recorded $370,800,000 in visitor spending and about $38,000,000 in state and local taxes tied to tourism. "We had $370,800,000 in visitor spending," Johnson said, adding that lodging spend totaled $92,400,000 — "up 79% from 2018 pre-COVID" — which generates nearly $5,000,000 in hotel/motel taxes.
Johnson outlined the tourism office’s three-part workplan: recruiting events to the county, supporting local events and businesses, and marketing Wilson County. He cited a pipeline…
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