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Chamber reports tourism steady but warns of winter headwinds; group market and year‑round messaging highlighted

Summit County Council · January 28, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Park City Chamber & Visitors Bureau updated the council on tourism figures showing a multi‑billion dollar economic impact, flat to slightly lower winter bookings and a 9% drop in TRT collections for 2025; the bureau said it is shifting marketing to higher‑value visitors, group sales and year‑round messaging.

The Park City Chamber & Visitors Bureau presented its annual update to the Summit County Council on Jan. 28, summarizing 2023 economic impact data and a winter marketing outlook.

Jennifer Wesselhoff, the bureau’s executive director, told the council that tourism contributes more than $2 billion in local economic impact and supports nearly 15,000 jobs. "Our tourism industry generated almost 3.7 million overnight visitors…

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