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Chamber reports tourism steady but warns of winter headwinds; group market and year‑round messaging highlighted
Summary
The Park City Chamber & Visitors Bureau updated the council on tourism figures showing a multi‑billion dollar economic impact, flat to slightly lower winter bookings and a 9% drop in TRT collections for 2025; the bureau said it is shifting marketing to higher‑value visitors, group sales and year‑round messaging.
The Park City Chamber & Visitors Bureau presented its annual update to the Summit County Council on Jan. 28, summarizing 2023 economic impact data and a winter marketing outlook.
Jennifer Wesselhoff, the bureau’s executive director, told the council that tourism contributes more than $2 billion in local economic impact and supports nearly 15,000 jobs. "Our tourism industry generated almost 3.7 million overnight visitors…
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