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Commission approves TRT sponsorship for Zion Plane Air and funds a capped visitor survey to inform park-related economic planning
Summary
The commission approved $15,000 in TRT marketing sponsorship for the Zion Plane Air event and signed off on a statement of work with Love Communications for a Zion visitor survey and socioeconomic analysis (cap $72,007.50) to better measure visitor impacts on the local economy.
Commissioners approved two tourism-related funding items after staff briefings: a $15,000 transient-room-tax (TRT) marketing sponsorship for the Zion Plane Air event (R20243354) and a statement of work with Love Communications to conduct a domestic and international Zion visitor survey and socioeconomic analysis (R20243355) to capture how visitor patterns affect the local economy.
Staff explained the survey is intended to provide robust, actionable data on visitor origins, trip purpose and economic impacts so the county and partner agencies can make informed management and marketing decisions. Commissioners requested and received assurance that the Love Communications statement of work includes a firm cost cap of $72,007.50.
Both resolutions were adopted by voice vote; commissioners said the work will help counter misinformation and provide evidence for policy discussions about visitor management and tourism marketing.
