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Commission discusses GB wall‑signage formulas; staff to gather examples
Summary
Commissioners debated alternatives to the current 3:1 wall signage ratio capped at 200 sq ft for General Business lots and asked staff to present frontage‑based and per‑tenant examples at a future meeting.
Brandon’s Planning Commission discussed Feb. 5 whether the city’s current General Business (GB) wall‑signage standard — a 3:1 ratio capped at 200 square feet — is appropriate for large lots or multi‑tenant shopping centers.
Staff noted the current rule can produce inequitable outcomes for tenants when a single, large lot is subdivided into multiple tenant spaces; the commission discussed several alternatives, including allocating signage by storefront frontage, providing each independent tenant a base allowance, or applying a linear façade calculation that limits individual sign size and distributes total area evenly across a building face.
Commissioners cited a recent variance (the packet cites a prior Ace Hardware example at Splirock Square) and asked staff to collect comparative examples from nearby jurisdictions — particularly Gretna and Papillion, Nebraska — and to model sample signage allowances (for instance, 50, 70 and 30 sq ft) on local storefronts for the next meeting. Staff said they would present formulas and visual examples so commissioners can judge tradeoffs between business visibility and community aesthetics.
Next steps: staff will gather frontage‑based and per‑tenant examples and build illustrative mockups for the commission’s review.
