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Neighbors, planning staff and sign vendor debate brightness of proposed Pacific Hills Lutheran Church sign

Omaha Planning Board · November 5, 2025
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Summary

Neighbors objected to a proposed digital/neon sign at Pacific Hills Lutheran Church, citing glare and safety for teen drivers near Westside High School; the church and its sign vendor offered changes (lower color temperature, dimming) and the board approved the conditional use amendment with conditions.

The Omaha Planning Board heard opposition from adjacent neighbors over a proposed electronic sign for Pacific Hills Lutheran Church at 1110 S. 90th St., centering on brightness and light spill into nearby homes and possible safety concerns for teenage drivers at nearby Westside High School.

Opponent Charlie Lycus told the board the signs proposed 7,100 K lighting would cause glare and shine into bedrooms; Bridal Burns and others said prior exterior lighting from the church already produced undesired spill onto yards. Sign vendor Gabby Ryan of Sign Works said the 7,100 K indicated color temperature can be reduced to 4,500 K and that the proposed WatchFire digital module automatically dims at sunset. Church members said they would work with neighbors to address the existing parking-lot light by tilting or shielding it.

Staff described updated electronic-message standards (brightness limits, automatic dimming, prohibitions on moving/scrolling video) and recommended approval of the major amendment to the conditional use permit subject to the recommendations eight conditions. After discussion, the board approved the amendment 6-0.