Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Ulster County OKs $580,000 tourism advertising contract with Idea Ranch; lawmakers press for ROI and brand clarity
Summary
The Economic Development Committee approved a $580,000 contract with Idea Ranch LLC for tourism advertising after staff described a competitive RFP (14 submissions) and said Idea Ranch will not take commission on ad buys; legislators asked about return-on-investment metrics, retainer levels and the future of the county brand.
The Economic Development Committee voted to authorize a $580,000 contract with Idea Ranch LLC to provide advertising and destination-marketing services for Ulster County.
Lisa Berger, director of Ulster County Tourism and the Office for Film, told the committee that 14 proposals were received through the county purchasing process and that four finalists made in-person presentations. She said Idea Ranch rose to the top in the selection committee’s scoring and proposed that it would not take commission on ad buys — a change Berger said would save roughly 15% on placements. "They are not taking commission on any of…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
