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Marketing: library’s September card‑signup push fell short of 4,000 goal but netted ~3,800 new accounts and wide reach
Summary
Marketing staff reported the National Library Card campaign reached more than 10 million people, produced about 14,000 clicks to the library’s sign‑up page and yielded roughly 3,800 new library card acquisitions, short of a 4,000 goal but showing gains in targeted ZIP codes.
Andrea Fanta, the library’s marketing and communications lead, briefed the board on the September 2025 National Library Card sign‑up campaign. The campaign’s stated stretch goal was 4,000 new customer acquisitions; Andrea reported a final total of about 3,800 acquisitions.
Andrea said the integrated, in‑house campaign used organic and paid social media, earned…
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