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Discover Newport reports voucher pilot and ad campaign drove bookings and local engagement
Summary
Discover Newport told council its holiday voucher pilot signed 34 businesses, distributed 450 vouchers (54% redeemed by visitors) and its ad campaign delivered about 584 room nights with an estimated $12 cost to bring a visitor and a reported 9:1 return on ad spend.
Discover Newport staff gave a marketing and program update at the Feb. 2 work session, reporting early results from a holiday voucher pilot and a recent digital advertising campaign.
Kayeyn (Discover Newport) said the voucher pilot invited shoppers to spend $100 at participating businesses and redeem receipts for a $10 voucher. "We had 34 Newport businesses that signed up… we printed 500 vouchers," the presenter said, adding the pilot exceeded expectations. She reported 450 vouchers were distributed and said 54% of redeemed vouchers were used by visitors rather than local…
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