Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
'Respect the Path' shifts to storytelling after viral Grinch reels, township says
Summary
The Woodlands' Respect the Path safety campaign logged strong engagement over the holidays and will shift in 2026 from frequent push-messaging to a storytelling approach aligned with Project 365 themes; staff reported reach, views and a phased monthly content plan.
The Woodlands Township communications team presented a review of the Respect the Path public-education campaign on Jan. 22 and outlined a change in approach for 2026: less saturation and more storytelling.
Leanne Petersen, director of communications, provided campaign metrics: roughly 42 social-media posts and 19 short-form video reels since the program launch, with a…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
