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Township delays $75,000 bus-wrap decision, plans ad hoc marketing committee
Summary
Staff asked for $75,000 from the undesignated hotel-tax reserve to redesign wraps on existing and incoming buses; the board voted to take no action tonight, asked for design options and will revisit the funding and procurement next month while forming a small committee to refine recommendations.
Staff proposed using $75,000 from the undesignated hotel-tax reserve to rewrap up to 14 retained buses so the existing fleet visually matches 25 new buses being delivered later in 2026. The request covered the wrap cost for retained buses so the entire fleet would present a cohesive look; staff said the new buses already include wrap pricing in their base cost, and the requested $75,000 would avoid a later, higher cost if rewrapping after delivery.
Board members discussed procurement constraints (federal advertising rules for federally funded transit assets), the timeline to get a design to Motorcoach Industries for September delivery, and whether to retain in-house graphic design capacity versus hiring an agency. Staff proposed a design phase now through March and an approval phase April–June to meet a September delivery window.
After extended discussion about scope, community messaging and potential advertising revenue models, the board voted not to approve the $75,000 allocation tonight and to return the item next month with design options and a proposed procurement approach. Directors also agreed to appoint a three-member ad hoc committee to help develop design briefings and procurement recommendations.
