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Market study: The Woodlands could support two hotels near the convention center, consultants say
Summary
A RevPAR study presented to the township found the market could support a full-service 175–225-room hotel plus a 125–175-room select-service property near the convention center; consultants also reported lost group leads (285,000 room nights) and estimated $174 million in room revenue potentially leaving the market 2023–2025.
Visit The Woodlands and consultant RevPAR gave township directors a market analysis on Jan. 22 that concluded the local lodging market is strong and has room for two additional hotels near the convention center.
Consultant Chris (RevPAR) summarized the study’s core findings: the municipality has roughly 2,300 hotel rooms in-market, seasonal occupancy often exceeds 70% on many days, and between 2023–2025…
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