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Township reports 'Respect the Path' outreach after spike in pathway incidents; staff to return with updated metrics
Summary
Communications Director Leanne Peterson briefed the board on the 'Respect the Path' campaign to reduce pathway injuries and motorized-device use: a partner video exceeded 27,000 views, a 30-second reel earned 51,000+ views, and staff outlined school outreach and bike rodeos; the board accepted the report and asked for further metrics in November and January.
The Woodlands Township presented an update Sept. 25 on its "Respect the Path" education initiative aimed at reducing pathway incidents and discouraging motorized devices on township paths.
"A total combined off of Facebook, Instagram, YouTube, and LinkedIn, we had over 27,000 views," Communications Director Leanne Peterson said of the partner video featuring the sheriff's office, the fire department and hospital partners. She added that a short reel focused on the prohibition of motorized devices performed better on social platforms and has over 51,000 views.
Peterson and staff described data gathered so far: fire-department incident reports since July indicate the largest incident group was ages 13–19, helmet use was low in reported incidents, and the majority of injuries have been minor though two major bicycle injuries were noted. Staff described outreach actions including Monday/Friday social posts, an email to Conroe ISD with a partner video link, neighborhood events, Walk & Roll to School programming across 13 schools, and planned bike rodeos and helmet-education events.
Board members asked for more granular data (hospital follow-up, breakdown of e-bike versus pedal-bike incidents) and suggested distributing print collateral to school offices. Staff recommended returning with additional metrics in November and again in January; the board accepted the report.
Why it matters: the campaign targets a safety issue affecting youth and pathway users, and staff metrics will inform future messaging and enforcement coordination with law enforcement and schools.
What the board did: accepted the communications report and asked staff to report back with more incident detail and updated metrics in November and January.
