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Township gives progress report on 'Respect the Path' safety campaign
Summary
The communications team reported early results of the "Respect the Path" campaign: roughly 105 days active, 14 short videos and one partner video, helmet rates rising to ~21%, 24 incidents tracked by the fire department through Oct. 31, and strong social engagement for lighthearted and injury-statistic posts.
The Woodlands Township communications team updated the board Nov. 19 on the "Respect the Path" pathway-safety campaign aimed at reducing injuries involving bicycles and personal mobility devices.
Director of Communications Leanne Peterson reviewed incident data compiled by township partners and the fire department: from July through Oct. 31 the fire department logged about 24 incidents; overall, staff reported roughly 19 incidents from January to the current report across partner datasets. Age of injured users has widened from a teen-skew to about 12–39. Helmet usage on reported incidents improved from roughly 12% in an earlier report to about 21% in the current snapshot. Peterson said 15 of the incidents involved collisions with automobiles, which carry greater risk of severe outcomes.
The campaign (launched in early August) has produced 14 short reels and one longer partner video; newsletter placements and school outreach have driven engagement. The communications team reported 133,000+ combined email opens for their newsletters and about 640 link clicks on pathway-focused content; one popular short reel on motorized devices not allowed on paths had more than 56,000 views. The board discussed pursuing regional grant or HGAC support for continued outreach and pointed to potential enforcement conversations with county partners.
Follow-up: Staff plans to return in Jan/Feb with a more extensive report including focus-group feedback and a refined toolkit; neighborhood services will continue pop-up events and school-based outreach.
