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Developer presents Station Street workforce apartment plan for downtown Apopka
Summary
Peacock Capital previewed a two‑building, 54‑unit downtown project intended for workforce housing with retail‑oriented common space and trail connections; the developer estimated a 6–8 month site‑plan process and a roughly six‑month construction period after approvals and discussed financing, finishes and a Brownfield application.
Representatives of Peacock Capital presented conceptual plans for the Station Street development on Feb. 19, describing two apartment buildings (30 and 24 units) intended to add approximately 54 residences to downtown Apopka and to connect with the new downtown trail.
Ken Polsonelli and partner Jason Scheller showed elevations, a common open‑space stage area, balconies overlooking shared spaces, and a possible mural. The developer said units will include in‑unit washer/dryers and modern finishes, described the buildings as cold‑form steel constructed with 100% domestic steel and 60–90% recycled content, and said the project is designed to be energy efficient (heat‑pump water heaters and electrified systems).
Timing and approvals: the team said final site‑plan work, third‑party reports and utility coordination remain and that a Brownfield application (city and developer co‑applicants) is in progress; they estimated a 6–8 month period to finish site approvals and then about six months to construct the buildings once approvals are secured. The developer said financing interest is high and that they own and operate thousands of apartments in Central Florida.
Affordability and rents: during Q&A a council member asked about rents and square footage. The developer reported rent figures in the presentation as "$14.99" for one‑bedroom and "$16.99" for two‑bedroom units as stated in the meeting transcript; the presentation did not clarify whether those figures omitted thousands or decimals. Council members pressed for formal site‑plan submission schedules and asked the developer to share the presentation materials and timeline.
Public engagement: Commissioners emphasized matching downtown design standards and connectivity to the trail and CRA plans; staff and the developer agreed to provide the full presentation to council and the public. The planning manager introduced the development representatives and explained the next technical steps.
Quote: "We're excited about it," said Ken Polsonelli, describing the project as integrated with downtown retail and the trail.
Provenance: Developer presentation and council Q&A (Station Street presentation; site plan, financing, rent, and schedule details).
