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Garfield County officials back testing a public "news email" to widen outreach
Summary
Garfield County communications staff proposed a public email "news email" and expanded use of owned channels to reach residents; commissioners expressed broad support and asked staff to beta-test distribution while a social media policy is developed. No formal vote was taken.
Garfield County’s communications team presented a plan to widen the county’s public outreach by adding a regularly distributed “news email” and making greater use of existing owned content channels, the board heard at a work session on Jan. 9.
Ronnell Lott, the county’s chief communications officer, told commissioners the county already has the tools and staff capacity to run a public email distribution and that the channel could repurpose press releases, short features and translated emergency messaging. "Communications is a core aspect to any successful endeavor, including exceptional service delivery for local government," Lott said. He argued that owned channels such as the county website, a blog and an email newsletter offer reliable reach that county officials can…
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