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Chaffee County to seek Colorado Tourism Office marketing grant with $5,000 match
Summary
County staff and DestinationIQ will pursue a $20,000 Colorado Tourism Office tourism management grant, with a proposed $5,000 local match funded from lodging‑tax lodging funds; the board approved submission and asked staff to return if awarded.
Chaffee County commissioners authorized staff Jan. 20 to submit an application to the Colorado Tourism Office for a $20,000 tourism management marketing grant that would create targeted visitor itineraries emphasizing agritourism, heritage and dark‑sky tourism.
County staff and DestinationIQ outlined the proposal and said the project would include targeted promotions and itineraries to diversify shoulder‑season visitation. The grant requires a $5,000 local match, which staff proposed be provided from lodging‑tax lodging funds and later considered by the Destination Management Council for lodging‑tax lodging support.
A county presenter described the request as a straightforward application step; the board voted unanimously to authorize submission and sign a letter of support should the county advance to the award stage.
Staff said the county would return to the board to formalize grant acceptance if the Colorado Tourism Office awards the funding.
