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Saint James founder credits Fairfax County for drawing national sports complex to the DMV
Summary
Kendrick Ashton, cofounder and co-CEO of The Saint James, told the Connect with County Leaders podcast that data and local partnerships led his team to Fairfax County and that the facility now drives sports tourism, youth programming and national events while seeking county collaboration for future tournaments.
Kendrick Ashton, cofounder and co-CEO of The Saint James, said on the Connect with County Leaders podcast that Fairfax County’s demographics and long-term planning drew his team to locate the multi-sport complex there and that the facility now hosts large events and youth programs that benefit the region.
Ashton described The Saint James as an "integrated premium, comprehensive sports, wellness and active entertainment platform," created to fill what he called a gap between public offerings and family demand. He said the complex hosts roughly 125 "tent-pole" events a year—events he defined as drawing more than 1,000 athletes—and attracts regional and national visitors,…
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