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Commission approves smaller signage option for 1301 E. Commerce after DRC input
Summary
The commission approved the applicant’s alternate 'Option B' sign — a 304‑square‑foot vertical sign that better matches the building’s panel rhythm — after staff stipulations and a roll‑call vote Jan. 21.
The Historic and Design Review Commission approved a revised vertical sign (Option B) for the storefront at 1301 East Commerce on Jan. 21 after the applicant said the alternate reflected DRC feedback and fit the building panels. Applicant Ashley Fairmont said the revised design reduced the sign from an originally proposed 600 sq ft to about 304 sq ft and aligned the sign with the building’s architectural panels.
Commissioner O’Pester moved to approve Option B with staff stipulations; commissioners voted in favor on roll call. Commissioners asked only minor questions about how the sign would affect visibility of existing signage at the corner; the applicant said obstruction would be limited and did not expect customer impact.
The decision: The commission approved Option B with staff stipulations and the applicant will coordinate final details with staff prior to permits.
