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Commission debates CVB sponsorships and ROI for trade shows as transient-tax revenues fall
Summary
Commissioners and CVB representatives discussed a $1,000 CVB sponsorship to events such as Mudbog and Blues & Barbecue, travel to trade shows (Denver Adventure Show) and the need for better ROI reporting after a nearly $100,000 drop in transient-business tax receipts year-over-year.
Commissioners spent a substantial portion of the meeting discussing tourism marketing, CVB allocations and the value of trade-show travel after staff reported a near $100,000 decline in transient-business tax receipts from the prior year.
Raquel (CVB/visitor-services staff) outlined plans to attend an Adventure/Travel Show in Denver that would target outdoor recreation audiences (biking, trails, canoeing) distinct from the county's traditional hunting-and-fishing market. Commissioners generally supported the outreach but requested a full cost estimate (hotel, gas, meals) and clarity on whether she would take a colleague to the show.
A broader conversation centered on whether the CVB should allocate a $1,000 sponsorship to Mudbog/Blues & Barbecue events that have historically raised funds for FreedomFest. Some commissioners argued events are distinct attractions that bring visitors at different times and merit separate sponsorships; others worried the arrangement could be double-funding and set a precedent. The board agreed to defer a final decision until next week, when staff will present ROI information and clearer budget breakdowns.
Commissioners also discussed coordinating CVB efforts with Main Street and EDC programs, planning a PR campaign to improve visitor attraction and setting a follow-up agenda item to examine department head travel and conference attendance.
