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Paris rolls out coordinated social-media strategy and launches community survey
Summary
Public Information Officer John McFadden outlined a citywide social-media plan emphasizing video, new Instagram profiles and a consolidated YouTube presence, and announced the National Community Survey open through March 20; staff will share consultant materials and estimate a six-month implementation timeline.
Public Information Officer John McFadden told the Paris City Council on Feb. 9 that the city is adopting a coordinated social-media strategy focused on video and consolidated accounts to increase engagement. McFadden said the city worked with consultant Sam Tolles in stakeholder sessions and plans to create topic-based Instagram profiles, a single YouTube account with playlists and a public safety account for…
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