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City communications team says limited ad budget constrains event promotion
Summary
San Angelo’s two-person communications office told the Parks & Recreation Committee it relies on social media, press releases and media partners to promote events such as Riverfest and Lilyfest, citing a small annual advertising fund and an internal request process to coordinate support.
San Angelo’s communications director told the Parks & Recreation Committee on Sept. 3 that the city’s ability to promote parks events is constrained by staff capacity and a small advertising budget.
"So I'm Brian Groves. I'm the communications director. We are a 2 person office," Groves said, describing an office that supports 20–30 departments and relies heavily on social media, press releases and media partners. He said staff use an internal request form that asks event teams for…
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