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Commission denies Busch Light wall sign on Stockyards water tower, citing historic-character conflict
Summary
Fort Worth’s Historic and Cultural Landmarks Commission denied with prejudice a waiver and certificate of appropriateness for a Busch Light-branded wall sign on a Stockyards water tower, finding the 105.9-square-foot, 37.25-foot-high proposal incompatible with district standards and the Secretary of the Interior guidelines.
The Historic and Cultural Landmarks Commission unanimously denied with prejudice a request to install a Busch Light wall sign on a water tower in the Stockyards historic district.
Staff presented case HCLC26013 and recommended denial, saying the proposal exceeded the Stockyards Form Based Code size limit (36 square feet) and the maximum wall-sign height (24 feet). Staff said the proposed sign would total 105.9 square feet (proposed dimensions: 135 inches tall by 113 inches wide) and be placed about 37.25 feet above the sidewalk — exceeding the height limit by roughly…
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