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East Point scales FIFA fan-zone options as city weighs sponsorships and costs
Summary
Economic development presented three downtown activation options tied to the World Soccer Games kickoff (June 15) and July 4 celebrations. Estimated additional costs not in current budgets range from about $16,000 (scaled-down) to $102,000 (full-scale); staff cited possible vendor fees and sponsorships to offset costs and asked the council for direction and quicker decisions to secure partners.
Economic development staff outlined three scaled options for hosting a downtown fan zone tied to the World Soccer Games’ June 15 kickoff and the city’s July 4 programming.
Macio Rogers and team described Option 1 as a scaled-down activation centered on the commons and city-hall frontage, with food trucks and one large LED screen; staff estimated the incremental funding gap at about $16,000 beyond current budgeted amounts. Option 2 (mid-level) would expand amenities and estimated an uncovered gap of…
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