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Gilroy council directs staff to pursue a general‑purpose TOT ballot measure with a 13% not‑to‑exceed ceiling
Summary
Council gave staff majority direction to pursue a general‑purpose transient-occupancy tax measure for the November ballot, endorsed a not‑to‑exceed 13% ceiling (current TOT 9%), and declined a formal community survey; council reserves the right to set the exact rate by future resolution if voters approve a capped measure.
The Gilroy City Council directed staff to pursue a general-purpose transient-occupancy tax (TOT) measure for the November ballot and to structure the measure as a "not-to-exceed" rate with a 13% ceiling.
Staff reminded the council that Gilroy's TOT has remained at 9% since 1983 and that nearby jurisdictions have higher effective guest fees (including local TBID assessments). Finance staff summarized research showing 82% of…
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