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Destination Hilliard presents 2025 year-in-review to council, cites event and visitor gains
Summary
Destination Hilliard executive director Samantha Brill told council the organization led or sponsored dozens of local events in 2025, reported more than 127,000 hotel stays and substantial online reach, and described funding sources including a 25% bed-tax allocation and sponsorships.
Samantha Brill, executive director of Destination Hilliard, gave a year-in-review presentation to Hilliard City Council on Feb. 9, 2026 outlining events, partnerships and visitor metrics for 2025.
Brill said Destination Hilliard “did 8 events that we led on our own, we sponsored 9 events, we had 1 scavenger hunt experience,” and reported the organization posted “over 2,000 social media posts” and reached “over 27,000,000 different viewers.” She told council the organization recorded “over a 127,000 hotel stays and 48,000 website users exploring Hilliard,” and cited Placer AI data estimating $64,000,000 in spending tied to overnight visits.
The presentation described…
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