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Discover Moab and Camp Stories review 2025 media wins and lay out 2026 earned‑media plan
Summary
Camp Stories, the PR firm representing Discover Moab, presented 2025 coverage highlights, described pitching and hosting strategies (IMM, tailored fam trips and activations) and said the festive‑tree holiday activation generated an estimated 164 million potential impressions; the team recommended continued coordination with state and park communications for timed‑entry messaging.
Camp Stories, the public‑relations firm that began representing Discover Moab in July, reviewed a year of earned‑media placements and outlined a 2026 strategy centered on tailored pitching, selective media hosting and activations.
Campbell, co‑lead of Camp Stories, told the workshop that the firm focuses on character‑driven, 'first‑person' stories and works across multiple lead times. "Long lead is typically 6 to 8 months in advance," Campbell said, noting that longer features and print narratives require different planning than quick news hooks. Courtney Halsam, Camp Stories' brand strategy lead, described activations and media events as tools to create news hooks that can be tailored to specific markets.
Why it matters: Discover Moab and the tourism office rely on…
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