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Liberty Hill EDC approves advertising relationship with Liberty Hill Independent podcast
Summary
The EDC board approved an advertising relationship with the Liberty Hill Independent’s new podcast, Liberty Hill Sit Downs, delegating contract execution to staff with a not‑to‑exceed amount of $3,000 through Oct. 1, 2026; board members asked for editorial notice for politically charged episodes and agreed to track metrics.
The Liberty Hill Economic Development Corporation board approved an advertising relationship with the Liberty Hill Independent for its new podcast, Liberty Hill Sit Downs, in a motion that caps EDC spending at $3,000 through Oct. 1, 2026. Speaker 4 made the motion to authorize the advertising relationship and Speaker 2 seconded it; the board approved the motion by voice vote and delegated execution to staff and legal counsel.
Rachel Madison, publisher of the Liberty Hill Independent (Speaker 9), described the podcast’s format and sponsorship model: two long‑form episodes per month (about an hour each) and two short news‑roundup episodes, with a sponsorship ask of $150 per long‑form episode. "We're calling it Liberty Hill Sit Downs," Madison said, describing plans for video distribution on YouTube and audio on Spotify and Apple Podcasts. She said the team had tested a pilot episode (about 75 minutes) and that early metrics included roughly 30 Spotify downloads and more than 100 YouTube views on the initial test episode.
Board members asked how the expense would be budgeted, whether the EDC could repost content on its channels, and how the EDC would be informed about potentially politically charged topics. Speaker 4 requested advance notice of any politically charged episode: "I would ask ... that we'd be given heads up if you expect a politically charged episode or person because we try very hard to maintain a neutral position," Speaker 4 said. Staff confirmed the advertising could be charged to either marketing or sponsorship budget lines and that the EDC could repost content on its social channels and host a podcast page on the EDC website.
The board agreed to a trial period through the fiscal period and set the not-to-exceed total at $3,000 for the trial (approximately $300 per month at current plans). Staff were authorized to execute a contract and to provide metrics requested by the board.
