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EDC outlines phased ‘Redo’ for downtown VFW property; consultants hired and market options discussed
Summary
The Economic Development Corporation presented a phased redevelopment plan for the former VFW property (referred to in materials as Liberty Hill Community Hall), discussed three operating models (city/EDC, nonprofit, private operator), and said consultants Headwater Group and the Kim Group will develop a business plan and vet bidders.
Christian, presenting for the Economic Development Corporation, told the committee that the EDC bought the former VFW site to influence what goes into downtown and to drive intentional foot traffic. He said the EDC is funded by a half‑cent sales tax (not ad valorem) and that legal limits and NAICS/job requirements constrain what the EDC can fund. Christian noted different legal readings about population thresholds (he cited 25,000 as his reading) that could affect allowable uses.
Christian said the EDC’s materials mention the name "Liberty Hill Community Hall" but emphasized the city or EDC would not necessarily operate the facility; the materials include a broad list of possible uses and the EDC is seeking input before taking a recommendation to council. He described three management options: government-run (city/EDC), nonprofit-run, or a private operator (his preferred option), and said the board does not want to duplicate existing downtown businesses.
The EDC has hired consultants, including the Headwater Group and the Kim Group, to act as liaison/project manager, to vet bidders and to produce a business plan and market analysis. Christian said earlier developer proposals (including a three‑story scheme) did not match proven market demand; the presentation favors phased testing of uses, an emphasis on complementary uses (not another coffee shop or brewery) and possible outdoor components such as an amphitheater.
Christian described the primary building at 102 Myrtle (the old DFW), which suffered flood damage and currently needs remediation and substantial rehabilitation; initial work will be a shell‑level rehab with phased improvements. He invited the committee to provide oversight and input before the EDC takes a formal recommendation to council.
Committee members offered feedback including interest in live‑music/dance venues and the need for alignment with existing downtown businesses. Christian said the consultants will prepare more detailed project materials and that the EDC will bring a proposal to council once the board and stakeholders are aligned.
